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CASE STUDY

THE BRIEF

Our brief was to call on residents to comment on the City’s 5-year development plan. Responses would be used to help shape and guide the plan and its rollout. It was imperative that we collected as many responses as possible – from all areas of Cape Town.

INSIGHT

SOLUTION

IMPLEMENTATION

We made the IDP easily accessible to all residents and facilitated conversation around the plan by:

RESULTS

The campaign resulted in a 398% response improvement on the previous IDP project.

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