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CASE STUDY

THE BRIEF

Youth Start is an initiative that calls on entrepreneurial young Capetonians to submit their innovative ideas to the City. The top entrants receive funding and support. We needed to draw as many entries as possible and drive awareness of the project.

INSIGHT

SOLUTION

IMPLEMENTATION

RESULTS

The campaign gave us an advertising equivalent value of R4 350 931 and trended three times on twitter.

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