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SOCIAL

At Hero Social we create work that is not just liked, but shared and spoken about. We do it by first understanding social behavior before focusing on specific platforms. The result is stickier customer relationships with brands, real return on social content and deeper insights for future projects.

At Hero Social, understanding Social thinking, feeling and behaviour is what we do well. We’re serious about the business of creative communication and we do more than just come up with ideas. We fight for our work to live on in the hearts and minds of our audience. It’s work that doesn’t just get results, but that changes behaviour and shapes culture.

We offer the following services:

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City of Cape Town

City of Cape Town

Our brief was to call on residents to comment on the City's 5-year development plan. #MyCTNeeds gained responses that would be used to help shape and guide the plan and its roll-out. It was imperative that we collected as many responses as possible from all areas of Cape Town. We saw a 398% increase in completions compared to the previous campaign.

City of Cape Town

City of Cape Town

The brief was to encourage residents to memorise and use the 021 480 7700 number as a single dial number for all emergencies. We created the #EmergencyJingleCT and the catchy song was performed by the City of Cape Town Choir ensuring it stuck in citizens' minds.

City of Cape Town

City of Cape Town

Youth Start is an initiative that calls on entrepreneurial young Capetonians to submit their innovative ideas to the City. The top entrants receive funding and support. To draw as many entries as possible and drive awareness of the project we ran a very successful social media campaign with the #YouthStartCT that trended three times while running.

Reuterina

Reuterina

The brief was simple: Increase followers on Facebook. So we created a #ReuterinaSurvivalPack and over the eight week duration of the competition, followers increased by over 600%.

Glen Grant

Glen Grant

With just five competition posts, and spanning one week, our #GlenGrantWorldTraveller campaign helped increase our Facebook followers by 447. The competition drew 1338 entries, with a total reach in conversation of 146 330.

City of Cape Town

City of Cape Town

With Cape Town experiencing the worst drought in decades and dam levels dangerously low, we created a campaign #ThinkWaterCT to get residents to save water and change current consumption behaviour. To date, water usage has decreased from an average daily usage of 1.2 billion litres to just over 600 million.

City of Cape Town

With Cape Town experiencing the worst drought in decades and dam levels dangerously low, we created a campaign #ThinkWaterCT to get residents to save water and change current consumption behaviour. To date, water usage has decreased from an average daily usage of 1.2 billion litres to just over 600 million.